Integrated third-party services
We use various service providers to provide the services we offer on the Website.
In general, we have a legitimate interest in sharing your data with the relevant service providers if these services are essential for the provision of the basic service offered on the website in order to provide the relevant website service.
If such services are required for additional services, extended functions or additional purposes, your personal data will only be shared with service providers if you give your consent.
You can revoke your consent to the use of integrated third-party services at any time and manage your consent settings here: https://www.battery-kutter.de/ueber-cookies
Use of Facebook Pixel
1. scope of the processing of personal data
We use the Facebook pixel of Facebook Inc, 1601 S. California Ave, Palo Alto, CA 94304, USA and its representative in the Union Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal H , D2 Dublin, Ireland (hereinafter referred to as Facebook) on our online presence. With its help, we can track the actions of users after they have seen or clicked on a Facebook advert. This allows personal data to be stored and analysed, in particular the user's activity (in particular which pages have been visited and which elements have been clicked on), device and browser information (in particular the IP address and operating system), data about the advertisements displayed (in particular which advertisements have been displayed and whether the user has clicked on them) and also data from advertising partners (in particular pseudonymised user IDs). This allows us to record the effectiveness of Facebook adverts for statistical and market research purposes. Data may be transmitted to Facebook servers in the USA. The data collected in this way is anonymous to us, i.e. we do not see the personal data of individual users. However, this data is stored and processed by Facebook. Facebook can link this data to your Facebook account and also use it for its own advertising purposes in accordance with Facebook's data usage policy.
Further information on the processing of data by Facebook can be found here:
https://de-de.facebook.com/policy.php
2. purpose of data processing
The Facebook pixel is used to analyse and optimise advertising measures.
3. legal basis for the processing of personal data
The legal basis for the processing of users' personal data is generally the user's consent in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR.
4. duration of storage
Your personal information will be stored for as long as is necessary to fulfil the purposes described in this privacy policy or as required by law, e.g. for tax and accounting purposes.
5. exercising your rights
You have the right to withdraw your declaration of consent under data protection law at any time. The withdrawal of consent does not affect the lawfulness of processing based on consent before its withdrawal.
You can prevent the collection and processing of your personal data by Facebook by preventing the storage of third-party cookies on your computer, using the ‘Do Not Track’ function of a supporting browser, deactivating the execution of script code in your browser or installing a script blocker such as NoScript (https://noscript.net/) or Ghostery (https://www.ghostery.com) in your browser.
Further information on objection and removal options vis-à-vis Facebook can be found at: https://de-de.facebook.com/policy.php
Use of Google AdWords
1. scope of the processing of personal data
We use Google AdWords from Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA and the representative in the Union Google Ireland Ltd, Gordon House, Barrow Street, D04 E5W5, Dublin, Ireland (hereinafter referred to as: Google). We use this service to place adverts. Google places a cookie on your computer. This allows personal data to be stored and analysed, in particular the user's activity (in particular which pages have been visited and which elements have been clicked on), device and browser information (in particular the IP address and operating system), data about the advertisements displayed (in particular which advertisements have been displayed and whether the user has clicked on them) and also data from advertising partners (in particular pseudonymised user IDs).
Further information on the processing of data by Google can be found here:
policies.google.com/privacy
2. purpose of data processing
We only receive information about the total number of users who have responded to our ad. No information is passed on with which we could identify you. It is not used for tracking purposes.
3. legal basis for the processing of personal data
The legal basis for the processing of users' personal data is generally the user's consent pursuant to Art. 6 para. 1 sentence 1 lit. a GDPR.
4. duration of storage
Your personal information will be stored for as long as necessary to fulfil the purposes described in this privacy policy or as required by law, e.g. for tax and accounting purposes.
5. exercising your rights
You have the right to withdraw your declaration of consent under data protection law at any time. The withdrawal of consent does not affect the lawfulness of processing based on consent before its withdrawal.
You can prevent the collection and processing of your personal data by Google by preventing the storage of third-party cookies on your computer, using the ‘Do Not Track’ function of a supporting browser, deactivating the execution of script code in your browser or using a script blocker such as NoScript (https://noscript.net/) or Ghostery (https://www.ghostery.com).
You can deactivate the use of your personal data by Google via the following link:
https://adssettings.google.de
Further information on options for objection and removal with regard to Google can be found at:
https://policies.google.com/privacy?gl=DE&hl=en
Use of Google Analytics 4 (GA4)
1. scope of the processing of personal data
We use Google Analytics, a web analytics service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (hereinafter referred to as “Google”).
Google Analytics analyses how visitors use our website. In doing so, Google places cookies on your device. During your visit, user interactions are recorded in the form of “events”. This may result in the collection and analysis of personal data, including but not limited to:
- First visit to the website
- Interaction with the website and user journey
- Clicks on external links
- Use of videos
- File downloads
- Ad impressions and clicks
- Scroll behaviour (when reaching the end of a page)
- Searches carried out on the website
- Language selection
- Page views
- Location (region)
- Your IP address (in truncated form)
- Technical information about your browser and the devices you use (e.g. language settings, screen resolution)
- Your internet service provider
- Referrer URL
We use the User-ID feature. The User-ID allows us to assign a unique, persistent ID to one or more sessions (and the activities within those sessions), enabling us to analyse user behaviour across devices.
By default, IP anonymisation is activated in GA4. This means that your IP address is truncated by Google within member states of the European Union or other contracting states of the Agreement on the European Economic Area. Only in exceptional cases is the full IP address transmitted to a Google server in the USA and truncated there. According to Google, the IP address transmitted by your browser is not merged with other Google data in connection with Google Analytics.
Further information on how Google processes your data can be found here: https://policies.google.com/privacy.
2. purpose of data processing
The use of GA4 serves the purpose of analysing the usage of our online presence and generating reports on website activity. These reports help us evaluate the performance of our website and enable the targeted display of advertising to individuals who have already shown initial interest through their visit to our website.
3. legal basis for the processing of personal data
The legal basis for processing the user’s personal data is generally the user’s consent in accordance with Article 6(1)(a) GDPR.
4. duration of storage
Your personal data will be deleted after a period of 2 months. This deletion is carried out automatically on a monthly basis.
5. exercising your rights
You have the right to withdraw your consent to data processing at any time. Withdrawal of consent does not affect the lawfulness of processing carried out based on consent before its withdrawal. You can withdraw your consent via our Cookie Consent Tool.
You can prevent the collection and processing of your personal data by Google by disabling the storage of third-party cookies on your computer, using the “Do Not Track” function of a supported browser, deactivating the execution of script code in your browser, or installing a script blocker such as NoScript (https://noscript.net) or Ghostery (https://www.ghostery.com) in your browser.
Further information on options for objection and removal in relation to Google can be found at: https://policies.google.com/technologies/partner-sites.
In addition, you can prevent the collection of data generated by the cookie and related to your use of the online presence (including your IP address) by Google, as well as the processing of this data by Google, by downloading and installing the browser plugin available at the following link:
https://tools.google.com/dlpage/gaoptout?hl=en.
You can deactivate the use of your personal data by Google via the following link: https://adssettings.google.com.
Use of MaTelSo
1. scope of the processing of personal data
We use the plugin MaTelSo provided by MaTelSo GmbH, Friedrichstr. 15, 70174 Stuttgart, Germany (hereinafter referred to as “MaTelSo”). MaTelSo is a marketing tool for analysing telephone calls. If you have JavaScript enabled in your browser and have not installed a JavaScript blocker, your browser may transmit personal data to MaTelSo. Any telephone number provided on our online presence may be a so-called call tracking number, in which the time, date, call acceptance, and duration of the call, as well as the telephone numbers of both parties, are recorded, stored, and transmitted to MaTelSo and the called party.
Further information can be found in MaTelSo’s Privacy Statement: https://www.matelso.com/en/privacy-statement.
2. purpose of data processing
We use the tool for the purpose of measuring the effectiveness of our advertising.
3. legal basis for the processing of personal data
The legal basis for the processing of users’ personal data is generally the user’s consent in accordance with Article 6(1)(a) GDPR.
4. duration of storage
Your personal information will be stored for as long as necessary to fulfil the purposes described in this Privacy Policy, or as required by law, e.g. for tax and accounting purposes.
5. exercising your rights
You have the right to withdraw your data protection consent declaration at any time. The withdrawal of consent does not affect the lawfulness of the processing carried out on the basis of the consent before its withdrawal.
You can prevent the collection and processing of your personal data by MaTelSo by disabling the storage of third-party cookies on your computer, using the “Do Not Track” function of a supported browser, deactivating the execution of script code in your browser, or by installing a script blocker such as NoScript (https://noscript.net/) or Ghostery (https://www.ghostery.com) in your browser.
Further information on options for objection and removal in relation to MaTelSo can be found at: https://www.matelso.com/en/privacy-statement.
Use of YouTube
1. scope of the processing of personal data
We use the YouTube plugin operated by Google, specifically by YouTube LLC, 901 Cherry Ave., San Bruno, CA 94066, USA, and its representative in the EU, Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (hereinafter referred to as “Google”). We use the YouTube plugin to embed videos from YouTube into our online presence. When visiting our online presence, your browser establishes a connection to YouTube’s servers. This may result in the collection and analysis of personal data, in particular user activity (especially which pages have been visited and which elements have been clicked on) as well as device and browser information (especially the IP address and operating system).
We have no influence over the content of the plugin. If you are logged into your YouTube account while visiting our online presence, YouTube may associate your visit with your user account. By interacting with this plugin, the relevant information is transmitted directly to YouTube and stored there.
Further information on how Google processes data can be found at: https://policies.google.com/privacy?hl=en.
2. purpose of data processing
The use of the YouTube plugin serves to enhance user experience and to provide an appealing presentation of our online presence.
3. legal basis for the processing of personal data
The legal basis for processing users’ personal data is generally the user’s consent in accordance with Article 6(1)(a) GDPR.
4. duration of storage
Your personal information will be stored for as long as necessary to fulfil the purposes described in this Privacy Policy, or as required by law, for example for tax and accounting purposes.
5. exercising your rights
You have the right to withdraw your data protection consent declaration at any time. The withdrawal of consent does not affect the lawfulness of the processing carried out on the basis of the consent before its withdrawal.
You can prevent the collection and processing of your personal data by Google by disabling the storage of third-party cookies on your computer, using the “Do Not Track” function of a supported browser, deactivating the execution of script code in your browser, or by installing a script blocker such as NoScript (https://noscript.net/) or Ghostery (https://www.ghostery.com) in your browser.
You can also deactivate the use of your personal data by Google via the following link:
https://adssettings.google.com.
Further information on options for objection and removal in relation to Google can be found at: https://policies.google.com/privacy?hl=en.
Use of Google Tag Manager
1. scope of the processing of personal data
We use Google Tag Manager (https://www.google.com/intl/en/tagmanager/) provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, and its representative in the EU, Google Ireland Ltd., Gordon House, Barrow Street, D04 E5W5, Dublin, Ireland (hereinafter referred to as “Google”).
Google Tag Manager allows the management and bundling of tags from Google services and third-party providers, which can then be integrated into an online presence. Tags are small code elements used on a website that serve, among other things, to measure visitor numbers and behaviour, assess the impact of online advertising and social channels, enable remarketing and targeting of specific audiences, and facilitate the testing and optimisation of websites.
When a user visits the website, the current tag configuration is sent to the user’s browser, including instructions on which tags should be triggered. Google Tag Manager triggers other tags, which in turn may collect data. For more detailed information, please refer to the relevant sections of this Privacy Policy concerning the respective services. Google Tag Manager itself does not access this data.
Further information about Google Tag Manager can be found at: https://www.google.com/intl/en/tagmanager/faq.html and in Google’s Privacy Policy: https://policies.google.com/privacy?hl=en.
2. purpose of data processing
The purpose of processing personal data is the centralised and organised management, as well as the efficient integration, of third-party services.
3. legal basis for the processing of personal data
The legal basis for the processing of users’ personal data is generally the user’s consent in accordance with Article 6(1)(a) GDPR.
4. duration of storage
Your personal information will be stored for as long as necessary to fulfil the purposes described in this Privacy Policy or as required by law. According to Google, advertising data stored in server logs is anonymised by deleting parts of the IP address and cookie information after 9 and 18 months respectively.
5. exercising your rights
You have the right to withdraw your data protection consent declaration at any time. The withdrawal of consent does not affect the lawfulness of the processing carried out on the basis of the consent before its withdrawal.
You can prevent the collection and processing of your personal data by Google by disabling the storage of third-party cookies on your computer, using the “Do Not Track” function of a supported browser, deactivating the execution of script code in your browser, or installing a script blocker such as NoScript (https://noscript.net/) or Ghostery (https://www.ghostery.com) in your browser.
Additionally, you can prevent the collection of data generated by the cookie and related to your use of the online presence (including your IP address) as well as the processing of this data by Google by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout?hl=en.
You can also deactivate the use of your personal data by Google via the following link: https://adssettings.google.com.
Further information on options for objection and removal in relation to Google can be found at: https://policies.google.com/privacy?hl=en.
Use of LinkedIn Analytics
1. scope of the processing of personal data
We use the analytics service LinkedIn Analytics, provided by LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland (hereinafter referred to as “LinkedIn”). LinkedIn Analytics is used to create pseudonymised user profiles. These profiles serve to analyse user behaviour and are used to optimise our services. The following data is processed in this context:
- Information about the operating system
- Device ID
- Internet service provider
- IP address
- Referrer URL
- Browser information
Further information on how LinkedIn processes data can be found at: https://www.linkedin.com/legal/privacy-policy.
2. purpose of data processing
The processing of users’ personal data through LinkedIn Analytics enables us to analyse the browsing behaviour of our users. By evaluating the data obtained, we are able to gather information about the use of the various components of our offering. This helps us to continuously improve our online presence and, in this context, enhance user experience.
3. legal basis for the processing of personal data
The legal basis for the processing of users’ personal data is generally the user’s consent in accordance with Article 6(1)(a) GDPR.
4. duration of storage
Your personal information will be stored for as long as necessary to fulfil the purposes described in this Privacy Policy, or as required by law.
5. exercising your rights
You have the right to withdraw your data protection consent declaration at any time. The withdrawal of consent does not affect the lawfulness of the processing carried out on the basis of the consent before its withdrawal.
You can prevent the collection and processing of your personal data by LinkedIn by disabling the storage of third-party cookies on your computer, using the “Do Not Track” function of a supported browser, deactivating the execution of script code in your browser, or by installing a script blocker such as NoScript (https://noscript.net/) or Ghostery (https://www.ghostery.com) in your browser.
You can also deactivate the use of your personal data by LinkedIn via the following link:
https://www.linkedin.com/help/linkedin/answer/62931/manage-advertising-preferences.
Further information on options for objection and removal in relation to LinkedIn can be found at:
https://www.linkedin.com/legal/privacy-policy.
Use of Cookiebot
1. scope of the processing of personal data
We use functionalities of the cookie consent solution Cookiebot, provided by Cybot A/S, Havnegade 39, 1058 Copenhagen, Denmark (hereinafter referred to as “Cybot”).
Cookiebot provides a software solution for obtaining consent regarding the use of cookies and for tracking online user behaviour. Cookiebot informs users of our website about the cookies used. Users also have the option to deactivate cookie categories — with the exception of functional cookies, which are necessary for the proper display of our website. We are required to document your consent or refusal in accordance with Article 7(1) GDPR.
In particular, the following personal data is processed by Cybot:
- The IP address of the end user in anonymised form (the last three digits are set to '0')
- Date and time of consent
- Browser used by the end user
- The URL on which the consent was given
- An anonymous, random, and encrypted key
- The consent status of the end user, which serves as proof of consent.
Cookies from Cybot are stored on your device for this purpose.
The key and consent status are also stored in the end user's browser in the cookie named "CookieConsent", allowing the website to automatically read and respect the user’s consent on all subsequent page requests and future user sessions for up to 12 months. The key serves as proof of consent and is also used to verify whether the consent status stored in the user's browser remains unchanged compared to the original consent submitted to Cybot.
If the "bulk consent" feature is enabled to manage consent across multiple websites with a single user declaration, Cybot also stores a separate, random, unique ID along with the user’s consent. If all the following criteria are met, this key is stored in the "CookieConsentBulkTicket" cookie in encrypted form in the user's browser.
All data is hosted in an Azure data centre operated by Microsoft Ireland Operations Ltd, South County Business Park, One Microsoft Court, Carmanhall and Leopardstown, Dublin, D18 P521, Ireland.
Further information on how Cybot processes data can be found at: https://www.cookiebot.com/en/privacy-policy/.
2. purpose of data processing
The use of Cookiebot serves to create and display cookie declarations for end users, as well as to store and display cookie scan reports within the privacy policy. This enables us to fulfil our information obligations pursuant to Articles 13 and 14 GDPR, and to obtain and document data protection-compliant consent for the use of cookies.
Additionally, we use Cookiebot to obtain aggregated information regarding the users’ selection of accepted cookie types and to visualise this data within the service manager.
3. legal basis for the processing of personal data
The legal basis for the data processing is Article 6(1)(f) GDPR. Our legitimate interest lies in the purposes of data processing outlined under point 2. The interests and rights of users are appropriately safeguarded by the anonymisation of IP addresses.
4. duration of storage
Your personal information is stored by Cybot for as long as necessary to fulfil the purposes described in this Privacy Policy, or as required by law, for example for tax and accounting purposes.
The cookies used by Cookiebot are stored on the user's device for up to 12 months.
5. exercising your rights
You can prevent the collection and processing of your personal data by Cybot by disabling the storage of third-party cookies on your computer, using the “Do Not Track” function of a supported browser, deactivating the execution of script code in your browser, or installing a script blocker such as NoScript (https://noscript.net/) or Ghostery (https://www.ghostery.com) in your browser.
Further information on options for objection and removal in relation to Cybot can be found at: https://www.cookiebot.com/en/privacy-policy/.
Use of Hotjar
1. scope of the processing of personal data
Our website uses Hotjar, an analytics service provided by Hotjar Ltd., Dragonara Business Centre, 5th Floor, Dragonara Road, Paceville St Julian's STJ 3141, Malta. We use Hotjar to analyse our visitors’ behaviour in order to improve the user experience on our website.
Specifically, Hotjar processes website visitors’ data as follows:
- It records, amongst other things, the clicking and scrolling movements users make with their mouse and how long the mouse pointer remains in a particular spot. From the data collected from all users, the tool then creates so-called heatmaps, which highlight which areas of the website are particularly popular.
- It tells us how long users stayed on a subpage of our website and when they left the page.
- It can collect direct feedback from you as a website visitor.
- If users have started filling in our contact form, the tool records at which point they abandoned the form (so-called conversion funnels).
In order to recognise you as a user, Hotjar places cookies on your device or reads information stored on it via so-called device fingerprinting.
2. purpose of data processing
Hotjar is used to optimise the website for users and to place advertising in the most effective way. The analysis of user behaviour provides us with the necessary data basis for making adjustments.
3. legal basis for the processing of personal data
Processing is carried out on the basis of your consent in accordance with Article 6(1)(a) of the GDPR. You may withdraw your consent at any time with future effect via the cookie banner.
4. duration of storage
Your personal data will be stored for as long as is necessary to fulfil the purposes described in this privacy policy or as required by law, e.g. for tax and accounting purposes. According to Hotjar, IP addresses are deleted after 30 days.
5. exercising your rights
You have the right to withdraw your consent under data protection law at any time. Withdrawing your consent does not affect the lawfulness of processing carried out on the basis of your consent prior to withdrawal.
You can prevent the collection and processing of your personal data by blocking the storage of third-party cookies on your computer, using the “Do Not Track” function of a compatible browser, or by exercising your right to object (“Do Not Track”) with Hotjar at https://www.hotjar.com/legal/compliance/opt-out/.
Further information on data processing by Hotjar can be found at https://www.hotjar.com/legal/policies/privacy/.